Fashionable Sounds

sound design for a fashion retailer

I think this must be one of my earliest designed sound pieces, from 1997. A shop with mostly stretchy high street fashion was looking for a solution in presenting these clothes more cheerful, since the stretchiness makes the clothes dangle spiritless from the hanger. I reasoned the spiritlessness to be the problem, not the dangling. So I created a stretchy sounding composition to play in the shop. It would turn the whole experience of the shop chewy, which in turn would ease the interpretation of the dangling fabric.

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This piece was my first computer generated music, on an Atari 1040 ST, with external 20MB hardisk (!), running Cubase. Unfortunately the file got lost in a flooding.

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